From Numbers to Reality: Experts from Fujian and Taiwan Gather at FZTBU to Draw a New Blueprint for Rural Culture and Tourism
From May 23rd to 25th, the seminar on “Empowering Rural Cultural Tourism with Digital Ecological Design in Fujian and Taiwan” was successfully held at FZTBU Academy, our Academic Exchange Center. This event was guided by the Department of Culture and Tourism of Fujian Province, hosted by Fujian Agriculture and Forestry University, and jointly organized by Fuzhou Technology and Business University. Its aim was to implement General Secretary Xi Jinping’s cultural ideology and his important instructions on tourism work, deepen cross-strait cultural and tourism exchanges and cooperation, promote comprehensive rural revitalization, and jointly explore the development model of “ecological protection digital innovation cultural and tourism development”.
Xiao Changpei, deputy director of Department of Culture and Tourism of Fujian Province; Zheng Baodong, vice president of Fujian Agriculture and Forestry University; Sun Shouqian, a member of Design Discipline Evaluation Group of the State Council Academic Degrees Committee and a professor of Zhejiang University; Fan Shengxi, secretary general of the National Design Professional Degree Graduate Education Guidance Committee and a professor of Tongji University; Professor Lu Dingbang from Guangdong University of Technology and Professor Guan Xingsheng, a tenured professor of Yunlin University of Science and Technology in Taiwan; and more than 100 experts and scholars in the fields of design and rural culture and tourism, including representatives from Fujian Provincial Cultural and Tourism Research Base, industry associations and universities inside and outside the province, gathered at FZTBU to explore development paths together.
Xiao Changpei pointed out that rural cultural tourism was an important carrier and content for accelerating the construction of cross-strait integration development demonstration zones, continuing the nostalgia between the two sides, enhancing the spiritual harmony of Taiwanese compatriots, and achieving comprehensive rural revitalization. Digital empowerment should be used to explore new paths and set benchmarks for accelerating the construction of cross-strait integration development demonstration zones and creating world-renowned tourist destinations. Zheng Baodong expressed the hope that through this seminar, innovative inspiration could be inspired in the integration of digital technology and ecological design, and consensus could be reached in the practice of cultural and tourism integration between Fujian and Taiwan, so that academic achievements could truly be transformed into practical productivity for the rural development.
▲ Speech by Xiao Changpei
▲Speech by Zheng Baodong, vice president of Fujian Agriculture and Forestry University
In the topic lecture session, experts from both sides of the Taiwan Straits interpreted diverse unlocking methods for the new rural cultural and tourism scene empowered by digital ecological design in Fujian and Taiwan from different dimensions, focusing on topics such as cultural and tourism integration, artificial intelligence, and design empowerment. In the practical teaching session, the attending guests visited Songkou Ancient Architecture Protection Demonstration Zone in Yongtai County, and provided guidance on innovative practices such as the dynamic inheritance of rammed earth techniques and the revitalization and utilization of ancient houses.
▲ Topics lecture
▲ Field visits
In order to create an accelerator for upgrading the rural cultural and tourism industry, this seminar will award certificates to demonstration units of digital empowerment of rural cultural and tourism cooperation, and set up a sub-forum for postgraduates to further broaden academic horizons and professional knowledge. In addition, Professor Zhuo Fan, vice dean of School of Urban Design of Central Academy of Fine Arts, presented the New Logic of Artificial Intelligence Art Design series to Fujian Agriculture and Forestry University and Fuzhou Technology and Business University, achieving the goal of using books as a bridge, sharing knowledge and firewood, and jointly building the future of education. This seminar also conducted online graphic and text live broadcasts simultaneously, with over 110,000 views.
▲Professor Zhuo presented books to Fujian Agriculture and Forestry University and FZTBU.
▲ Issuing certificates
▲ Forum for postgraduates
As one of the organizers, FZTBU fully leveraged its own advantages and actively participated in the preparation and organization of activities, demonstrating its deep exploration and responsibility in the field of rural cultural tourism. As an applied undergraduate university, FZTBU focused on national strategic needs, with discipline and major construction as a core engine, to build a characteristic education system that served local development. Approved as a master’s degree granting unit cultivation project in 2025, the discipline of “Landscape Architecture” has been established as a key cultivation discipline; the tourism management major is a provincial-level first-class professional construction point and a provincial-level service industry characteristic major, building a “FZTBU Paradigm” of “university- local integration, industry-university integration, and science-university integration” to promote economic and social development. Our university will continue to explore cutting-edge areas such as innovation in rural cultural and tourism formats, establishment of cross-strait cultural and tourism exchange platforms, and digital inheritance of intangible cultural heritage, contributing to the comprehensive revitalization of rural areas through cultural and tourism exchanges and cooperation between the two regions.
